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Une collab pleine de sens, de sons… et de saveurs. L’appétit vient en communiquant ! \n\nNous ne manquons pas d’idées pour faire rayonner Pizzerias Mongelli. Des ardoises percutantes aux défis entre pizzerias “137€ supplément ananas”, en passant par des détournements de trends... On vous prépare des temps forts mémorables en juin, septembre et février. 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",[834],{"start":37,"end":387,"type":163},{"type":8,"text":836,"spans":837},"Notre idée : Depuis 5 ans, l’angle de communication digitale consiste à légitimer Marie Brizard dans l'univers de la mixologie. Chaque année, la stratégie de communication intègre un enjeu business : celui d'accroître la notoriété d’un cocktail et d’une liqueur associée.",[838],{"start":37,"end":392,"type":163},{"type":8,"text":840,"spans":841},"En 2023, l’idée est de renforcer l’image premium de la marque en établissant le réflexe : Marie Brizard = cocktail de qualité.",[],{"type":8,"text":843,"spans":844},"Comment ? En s’adressant aux consommateurs amateurs de cocktails et soucieux de bien consommer. Chaque semaine, les publications partagées répondent à un objectif : grâce aux produits de qualité Marie Brizard, il est facile de confectionner des cocktails savoureux. Des contenus pédagogiques sur le fond et très esthétiques et vecteurs de qualité sur la forme permettant de captiver l’audience et de susciter son intérêt pour la mixologie. Le plan d’influence répond à ce même objectif, puisqu’il intègre uniquement des créateurs de contenus experts dans leur domaine (food, mixologie, terroir). 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Il faut donc accroître sa notoriété quasi inexistante à cette époque, tout en faisant valoir sa différence : Schneider Pen ne produit pas des « stylos » mais des « outils créatifs » ! ",[915],{"start":37,"end":387,"type":163},{"type":8,"text":917,"spans":918},"Notre idée : Les trois premières années consistaient à différencier la marque sur son segment, en démontrant que par sa force créative, elle aide tout un chacun à concrétiser ses idées. Pour ce faire, des murs de stylos SP ont été installés dans plusieurs grandes villes en France près des campus étudiants mais aussi au Delta Festival.",[919],{"start":37,"end":392,"type":163},{"type":8,"text":921,"spans":922},"Au fil des années, la marque s’est vue challengée pour consolider sa relation avec cette communauté grandissante. Schneider Pen va aller plus loin en apportant des moyens concrets pour réaliser des rêves créatifs de plus grande envergure (gain d’une édition d’un premier livre, d’un espace pour une première exposition…) et de la visibilité à tous ceux qui créent ! ",[],{"type":8,"text":924,"spans":925},"Des publications inspirantes, des saisonniers, des UGG, des challenges créatifs accompagnés d’une stratégie d’influence intégrant des profils artistiques et des profils dits « studygram » : Un calendrier éditorial complet qui génère toujours plus d’engagement. 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",[],{"type":8,"text":1013,"spans":1014},"Notre idée : Depuis 3 ans, l’angle de communication digitale de la marque a été repensé pour placer le consommateur au cœur des communications. Les deux premières années ont été destinées à retravailler en profondeur l’image de marque et les communautés Facebook et Instagram de William Peel. ",[1015],{"start":37,"end":392,"type":163},{"type":8,"text":1017,"spans":1018},"L’objectif ? Ne garder que les vrais fans de William Peel sur Facebook, et construire la communauté Instagram. Chaque semaine, les publications partagées répondent à un objectif : la seule bonne manière de consommer WILLIAM PEEL, c’est la vôtre ! ",[],{"type":8,"text":1020,"spans":1021},"Des publications ultra-engageantes qui permettent de réunir une communauté qui échange sur ses rituels de consommation. Une communauté grandissante sur Instagram et une autre consolidée et soudée sur Facebook, réunies autour d’intérêts communs. 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