[{"data":1,"prerenderedAt":116},["ShallowReactive",2],{"projet-ray-ban":3},{"id":4,"uid":5,"url":6,"type":7,"href":8,"tags":9,"first_publication_date":10,"last_publication_date":11,"slugs":12,"linked_documents":13,"lang":14,"alternate_languages":15,"data":16},"ZUO1jRAAACQAuKji","ray-ban",null,"projet","https:\u002F\u002Fhalloween-agency.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=ags1MhIAACsAHmgc&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZUO1jRAAACQAuKji%22%29+%5D%5D",[],"2023-11-13T16:17:17+0000","2023-12-13T09:37:20+0000",[],[],"fr-fr",[],{"titrePage":17,"extrait":23,"thumbnail":27,"categorie":37,"slices":47,"TitreMeta":6,"DescriptionMeta":6},[18],{"type":19,"text":20,"spans":21,"direction":22},"paragraph","Summer Activation - Ray-Ban",[],"ltr",[24],{"type":19,"text":25,"spans":26},"Dans le cadre du lancement de la nouvelle collection, Halloween Agency a accompagné la marque iconique Ray-Ban sur son plan de lancement Grand Public in-store et in-festival. ",[],{"dimensions":28,"alt":6,"copyright":6,"url":31,"id":32,"edit":33},{"width":29,"height":30},5000,3333,"https:\u002F\u002Fimages.prismic.io\u002Fhalloween-agency\u002F2af44c76-bed6-4790-8840-58da30089313_358-734A3892A%CC%82%C2%A9LaurinePaumardPhotographe.jpg?auto=compress,format","ZUO-rRAAACYAuLrA",{"x":34,"y":34,"zoom":35,"background":36},0,1,"#fff",{"id":38,"type":39,"tags":40,"lang":14,"slug":41,"first_publication_date":42,"last_publication_date":43,"uid":41,"link_type":44,"key":45,"isBroken":46},"YtF7axEAAB8AY6Mv","categorie",[],"evenementiel","2022-07-15T14:36:31+0000","2023-03-16T23:20:56+0000","Document","64841a1d-e9db-4536-b973-414094ffde3d",false,[48,59,84,101],{"variation":49,"version":50,"items":51,"primary":53,"id":57,"slice_type":58,"slice_label":6},"default","sktwi1xtmkfgx8626",[52],{},{"media":54},{"dimensions":55,"alt":6,"copyright":6,"url":31,"id":32,"edit":56},{"width":29,"height":30},{"x":34,"y":34,"zoom":35,"background":36},"media_fullscreen$14f468bd-35f2-4360-a606-dad89f686435","media_fullscreen",{"variation":49,"version":50,"items":60,"primary":62,"id":82,"slice_type":83,"slice_label":6},[61],{},{"contenu":63},[64,70],{"type":19,"text":65,"spans":66},"Le brief : Ray-Ban nous a demandé d'organiser un événement cool et engageant avec amplification local aillant pour objectif de célébrer la collection solaire.",[67],{"start":34,"end":68,"type":69},8,"strong",{"type":19,"text":71,"spans":72},"Notre idée : Pour promouvoir la collection, nous avons déployé une activation multi-supports avec une activation points de vente Ray-Ban dans plus de 1200 OPTIC 2000 ainsi que la création d’une plateforme de jeu en ligne pour faire vivre une expérience unique aux #RayBanxLesPlages.\nRay-Ban a choisi de poser ses bagages sur la plage du Palais des Festivals à Cannes. 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