[{"data":1,"prerenderedAt":157},["ShallowReactive",2],{"projet-sun-day-ray-ban":3},{"id":4,"uid":5,"url":6,"type":7,"href":8,"tags":9,"first_publication_date":10,"last_publication_date":11,"slugs":12,"linked_documents":14,"lang":15,"alternate_languages":16,"data":17},"Zou2rxMAACEAREqH","sun-day-ray-ban",null,"projet","https:\u002F\u002Fhalloween-agency.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=ags1MhIAACsAHmgc&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22Zou2rxMAACEAREqH%22%29+%5D%5D",[],"2024-07-08T10:00:34+0000","2024-07-08T10:05:14+0000",[13],"sun-day---ray-ban",[],"fr-fr",[],{"titrePage":18,"extrait":24,"thumbnail":28,"categorie":38,"slices":47,"TitreMeta":6,"DescriptionMeta":6},[19],{"type":20,"text":21,"spans":22,"direction":23},"paragraph","Sun Day - Ray-Ban",[],"ltr",[25],{"type":20,"text":26,"spans":27,"direction":23},"Redonner toute la hype à la marque et aux produits emblématiques auprès de la Gen Z.",[],{"dimensions":29,"alt":6,"copyright":6,"url":32,"id":33,"edit":34},{"width":30,"height":31},4999,3333,"https:\u002F\u002Fimages.prismic.io\u002Fhalloween-agency\u002FZou3Vx5LeNNTw5Rq_482-_MG_3031%C2%A9LaurinePaumardPhotographe.jpg?auto=format,compress","Zou3Vx5LeNNTw5Rq",{"x":35,"y":35,"zoom":36,"background":37},0,1,"transparent",{"id":39,"type":40,"tags":41,"lang":15,"slug":42,"first_publication_date":43,"last_publication_date":43,"uid":42,"link_type":44,"key":45,"isBroken":46},"ZBt5MRAAACIAhLzI","categorie",[],"influence","2023-03-22T21:55:01+0000","Document","c19cb2ef-43ec-4467-8ac4-85beb1a8ae88",false,[48,59,110,127,142],{"variation":49,"version":50,"items":51,"primary":53,"id":57,"slice_type":58,"slice_label":6},"default","sktwi1xtmkfgx8626",[52],{},{"media":54},{"dimensions":55,"alt":6,"copyright":6,"url":32,"id":33,"edit":56},{"width":30,"height":31},{"x":35,"y":35,"zoom":36,"background":37},"media_fullscreen$14f468bd-35f2-4360-a606-dad89f686435","media_fullscreen",{"variation":49,"version":50,"items":60,"primary":62,"id":108,"slice_type":109,"slice_label":6},[61],{},{"contenu":63},[64,70,73,76,79,82,87,89,92,94,97,100,102,105],{"type":20,"text":65,"spans":66,"direction":23},"Le brief : Une activation mondiale pour célébrer la marque lors du jour le plus long de l’année et le 1er jour de l’été !",[67],{"start":35,"end":68,"type":69},8,"strong",{"type":20,"text":71,"spans":72,"direction":23},"2 impératifs autour de la marque: Soleil & Musique.",[],{"type":20,"text":74,"spans":75,"direction":23},"Un enjeu: La viralité auprès de la Gen Z.",[],{"type":20,"text":77,"spans":78,"direction":23},"Un événement qui fait rêver, qui donne vie au territoire de marque Ray-Ban 2023, pensé pour résonner à travers les différents canaux de communication.",[],{"type":20,"text":80,"spans":81,"direction":23},"",[],{"type":20,"text":83,"spans":84,"direction":23},"Notre idée : Halloween Agency avait comme idée de rendre cet événement accessible à tous mais de manière exclusive.",[85],{"start":35,"end":86,"type":69},10,{"type":20,"text":80,"spans":88,"direction":23},[],{"type":20,"text":90,"spans":91,"direction":23},"Un événement accessible à tous via une billetterie.",[],{"type":20,"text":80,"spans":93,"direction":23},[],{"type":20,"text":95,"spans":96,"direction":23},"A travers une proposition inédite (lieu, programmation, accès à l’évènement).",[],{"type":20,"text":98,"spans":99,"direction":23},"Transformer la contrainte du 21 Juin en France en opportunité.",[],{"type":20,"text":80,"spans":101,"direction":23},[],{"type":20,"text":103,"spans":104,"direction":23},"Avec la mobilisation de tous les leviers de viralisation possible (média, RP, Influence).",[],{"type":20,"text":106,"spans":107,"direction":23},"Proposer 2 pistes, 2 scénarios. 1 dans la capitale. 1 dans l’autre capitale du Sud.",[],"contenu_simple$6237b00e-b1e1-44cd-b364-055a672c329c","contenu_simple",{"variation":49,"version":50,"items":111,"primary":113,"id":125,"slice_type":126,"slice_label":6},[112],{},{"imageGauche":114,"imageDroite":120},{"dimensions":115,"alt":6,"copyright":6,"url":117,"id":118,"edit":119},{"width":116,"height":31},5000,"https:\u002F\u002Fimages.prismic.io\u002Fhalloween-agency\u002FZou3RB5LeNNTw5RX_74-734A3371%C2%A9LaurinePaumardPhotographe.jpg?auto=format,compress","Zou3RB5LeNNTw5RX",{"x":35,"y":35,"zoom":36,"background":37},{"dimensions":121,"alt":6,"copyright":6,"url":122,"id":123,"edit":124},{"width":116,"height":31},"https:\u002F\u002Fimages.prismic.io\u002Fhalloween-agency\u002FZou3VR5LeNNTw5Ro_457-734A4139%C2%A9LaurinePaumardPhotographe.jpg?auto=format,compress","Zou3VR5LeNNTw5Ro",{"x":35,"y":35,"zoom":36,"background":37},"colonnes_images$487380e6-005c-4f30-bcbb-6c2205363c26","colonnes_images",{"variation":49,"version":50,"items":128,"primary":130,"id":141,"slice_type":126,"slice_label":6},[129],{},{"imageGauche":131,"imageDroite":136},{"dimensions":132,"alt":6,"copyright":6,"url":133,"id":134,"edit":135},{"width":31,"height":116},"https:\u002F\u002Fimages.prismic.io\u002Fhalloween-agency\u002FZou3Tx5LeNNTw5Rh_376-734A3967%C2%A9LaurinePaumardPhotographe.jpg?auto=format,compress","Zou3Tx5LeNNTw5Rh",{"x":35,"y":35,"zoom":36,"background":37},{"dimensions":137,"alt":6,"copyright":6,"url":138,"id":139,"edit":140},{"width":31,"height":116},"https:\u002F\u002Fimages.prismic.io\u002Fhalloween-agency\u002FZou3Sx5LeNNTw5Rd_253-_MG_2841%C2%A9LaurinePaumardPhotographe.jpg?auto=format,compress","Zou3Sx5LeNNTw5Rd",{"x":35,"y":35,"zoom":36,"background":37},"colonnes_images$0e80c904-6136-4a8b-adda-a5c504ecff6c",{"variation":49,"version":50,"items":143,"primary":145,"id":156,"slice_type":126,"slice_label":6},[144],{},{"imageGauche":146,"imageDroite":151},{"dimensions":147,"alt":6,"copyright":6,"url":148,"id":149,"edit":150},{"width":30,"height":31},"https:\u002F\u002Fimages.prismic.io\u002Fhalloween-agency\u002FZou3UB5LeNNTw5Ri_395-734A4005%C2%A9LaurinePaumardPhotographe.jpg?auto=format,compress","Zou3UB5LeNNTw5Ri",{"x":35,"y":35,"zoom":36,"background":37},{"dimensions":152,"alt":6,"copyright":6,"url":153,"id":154,"edit":155},{"width":116,"height":31},"https:\u002F\u002Fimages.prismic.io\u002Fhalloween-agency\u002FZou3UR5LeNNTw5Rl_407-734A4010%C2%A9LaurinePaumardPhotographe.jpg?auto=format,compress","Zou3UR5LeNNTw5Rl",{"x":35,"y":35,"zoom":36,"background":37},"colonnes_images$3c33eae1-16ab-4c20-a416-f60b9b5d11b4",1780403610793]