[{"data":1,"prerenderedAt":124},["ShallowReactive",2],{"projet-leau-mont-blanc-vous-invite-a-prendre-lair-":3},{"id":4,"uid":5,"url":6,"type":7,"href":8,"tags":9,"first_publication_date":16,"last_publication_date":17,"slugs":18,"linked_documents":19,"lang":20,"alternate_languages":21,"data":22},"agsZBxIAACkAHjyK","leau-mont-blanc-vous-invite-a-prendre-lair-",null,"projet","https:\u002F\u002Fhalloween-agency.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=ags1MhIAACsAHmgc&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22agsZBxIAACkAHjyK%22%29+%5D%5D",[10,11,12,13,14,15],"brand content","réseaux sociaux","community management","influence","paid media","stratégie digitale","2026-05-18T15:39:14+0000","2026-05-18T15:50:10+0000",[5],[],"fr-fr",[],{"titrePage":23,"extrait":29,"thumbnail":33,"categorie":44,"slices":54,"TitreMeta":122,"DescriptionMeta":123},[24],{"type":25,"text":26,"spans":27,"direction":28},"paragraph","L’Eau Mont Blanc vous invite à prendre l’air !",[],"ltr",[30],{"type":25,"text":31,"spans":32,"direction":28},"Peut-on prôner un lifestyle sain sans exploser sa charge mentale ? \nC'est sur ce constat que nous avons accompagné l'Eau Mont Blanc dans sa stratégie digitale. Notre mission ? Réconcilier le bien-être et la légèreté.",[],{"dimensions":34,"alt":37,"copyright":6,"url":38,"id":39,"edit":40},{"width":35,"height":36},1080,1350,"Paper Art Eau Montblanc - Halloween Agency","https:\u002F\u002Fimages.prismic.io\u002Fhalloween-agency\u002FagsaGKYofJOwHVNA_07_Altitude-2-.jpg?auto=format,compress","agsaGKYofJOwHVNA",{"x":41,"y":41,"zoom":42,"background":43},0,1,"transparent",{"id":45,"type":46,"tags":47,"lang":20,"slug":48,"first_publication_date":49,"last_publication_date":50,"uid":48,"link_type":51,"key":52,"isBroken":53},"YtF7TREAAB4AY6Ke","categorie",[],"social-media","2022-07-15T14:36:01+0000","2022-12-07T09:57:32+0000","Document","48f24dd9-173a-4e03-ae60-be9e9727de55",false,[55,69,91,109],{"variation":56,"version":57,"items":58,"primary":59,"id":67,"slice_type":68,"slice_label":6},"default","sktwi1xtmkfgx8626",[],{"media":60},{"dimensions":61,"alt":37,"copyright":6,"url":64,"id":39,"edit":65},{"width":62,"height":63},1200,800,"https:\u002F\u002Fimages.prismic.io\u002Fhalloween-agency\u002FagsaGKYofJOwHVNA_07_Altitude-2-.jpg?auto=format%2Ccompress&rect=0%2C461%2C1080%2C720&w=1200&h=800",{"x":41,"y":66,"zoom":42,"background":43},461,"media_fullscreen$137868fa-e4c7-4460-974e-980590dec9bc","media_fullscreen",{"variation":56,"version":57,"items":70,"primary":71,"id":89,"slice_type":90,"slice_label":6},[],{"contenu":72},[73,80,86],{"type":25,"text":74,"spans":75,"direction":28},"Et si le bien-être devenait enfin plus léger ?\n\nNous avons accompagné L’Eau Mont Blanc dans la création d’un territoire de marque qui casse les codes du lifestyle ultra-parfait et culpabilisant.\n",[76],{"start":77,"end":78,"type":79},70,86,"strong",{"type":25,"text":81,"spans":82,"direction":28},"À travers le concept “L’Eau Mont Blanc vous invite à prendre l’air”, nous avons imaginé une stratégie mêlant contenus utiles, humour décomplexé et direction artistique en paper art pour remettre la déconnexion, la nature et les moments simples au cœur du quotidien.\n",[83],{"start":84,"end":85,"type":79},21,67,{"type":25,"text":87,"spans":88,"direction":28},"Le tout porté par des collaborations inspirantes comme la Fédération Française de la Montagne et de l’Escalade et Constance Schaerer, afin d’ancrer la marque dans un univers outdoor, naturel et résolument moderne.",[],"contenu_simple$101c4798-10be-482b-a499-16ce28ecfe18","contenu_simple",{"variation":56,"version":57,"items":92,"primary":93,"id":107,"slice_type":108,"slice_label":6},[],{"imageGauche":94,"imageDroite":101},{"dimensions":95,"alt":97,"copyright":6,"url":98,"id":99,"edit":100},{"width":35,"height":96},1349,"Illustration pour Eau Mont Blanc - Stratégie digitale par Halloween Agency","https:\u002F\u002Fimages.prismic.io\u002Fhalloween-agency\u002FagsbF6YofJOwHVNp_MB_2-3-.jpg?auto=format,compress","agsbF6YofJOwHVNp",{"x":41,"y":41,"zoom":42,"background":43},{"dimensions":102,"alt":103,"copyright":6,"url":104,"id":105,"edit":106},{"width":35,"height":36},"Illustration - Eau mont blanc - digital - halloween agency","https:\u002F\u002Fimages.prismic.io\u002Fhalloween-agency\u002FagsbSKYofJOwHVNz_MB_4-3-.jpg?auto=format,compress","agsbSKYofJOwHVNz",{"x":41,"y":41,"zoom":42,"background":43},"colonnes_images$6f5a3517-ed9a-41f4-950d-fb18b1fadd07","colonnes_images",{"variation":56,"version":57,"items":110,"primary":111,"id":120,"slice_type":121,"slice_label":6},[],{"video":112},{"link_type":113,"key":114,"kind":115,"id":116,"url":117,"name":118,"size":119},"Media","f65e345a-7c3c-4586-8c7b-55c3ee46089c","file","agsfn6YofJOwHVRX","https:\u002F\u002Fhalloween-agency.cdn.prismic.io\u002Fhalloween-agency\u002Fagsfn6YofJOwHVRX_03_Escapade_Oiseaux.mp4","03_Escapade_Oiseaux.mp4","86445592","video$c1a731c1-3abe-4c92-bf11-2d8b39abf74e","video","L’Eau Mont Blanc : stratégie lifestyle & bien-être | Halloween Agency","Découvrez comment Posse Agency a accompagné L’Eau Mont Blanc dans la création d’une stratégie lifestyle et bien-être autour de la déconnexion, du naturel et d’un quotidien plus léger.",1780403610402]