[{"data":1,"prerenderedAt":153},["ShallowReactive",2],{"projet-street-marketing-footlocker-paris":3},{"id":4,"uid":5,"url":6,"type":7,"href":8,"tags":9,"first_publication_date":10,"last_publication_date":11,"slugs":12,"linked_documents":14,"lang":15,"alternate_languages":16,"data":17},"aUldERIAACYAw4sB","street-marketing-footlocker-paris",null,"projet","https:\u002F\u002Fhalloween-agency.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=ags1MhIAACsAHmgc&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22aUldERIAACYAw4sB%22%29+%5D%5D",[],"2025-12-22T15:13:20+0000","2026-01-27T10:26:56+0000",[13],"staffing-evenementiel-et-street-marketing-a-paris--adidas-x-foot-locker",[],"fr-fr",[],{"titrePage":18,"extrait":24,"thumbnail":28,"categorie":39,"slices":48,"TitreMeta":151,"DescriptionMeta":152},[19],{"type":20,"text":21,"spans":22,"direction":23},"paragraph","Staffing événementiel et street marketing à Paris : Adidas x Foot Locker",[],"ltr",[25],{"type":20,"text":26,"spans":27,"direction":23},"Notre pôle de staffing de personnel événementiel a déployé des équipes d'ambassadeurs de marque pour piloter deux activations majeures au cœur de la capitale pour la marque Foot Locker pendant les JO de Paris 2024.",[],{"dimensions":29,"alt":32,"copyright":6,"url":33,"id":34,"edit":35},{"width":30,"height":31},4200,2800,"Ambassadeurs de marque","https:\u002F\u002Fimages.prismic.io\u002Fhalloween-agency\u002FaUle83NYClf9ok8f_24_07_27-128A9285-030.jpg?auto=format,compress","aUle83NYClf9ok8f",{"x":36,"y":36,"zoom":37,"background":38},0,1,"transparent",{"id":40,"type":41,"tags":42,"lang":15,"slug":43,"first_publication_date":44,"last_publication_date":44,"uid":43,"link_type":45,"key":46,"isBroken":47},"Y5BjphEAACAAMpA9","categorie",[],"staffing","2022-12-07T09:58:02+0000","Document","71ae88af-b452-4293-9071-f668b1366e3c",false,[49,60,112,132],{"variation":50,"version":51,"items":52,"primary":54,"id":58,"slice_type":59,"slice_label":6},"default","sktwi1xtmkfgx8626",[53],{},{"media":55},{"dimensions":56,"alt":32,"copyright":6,"url":33,"id":34,"edit":57},{"width":30,"height":31},{"x":36,"y":36,"zoom":37,"background":38},"media_fullscreen$14f468bd-35f2-4360-a606-dad89f686435","media_fullscreen",{"variation":50,"version":51,"items":61,"primary":63,"id":110,"slice_type":111,"slice_label":6},[62],{},{"contenu":64},[65,71,77,89,97,102],{"type":20,"text":66,"spans":67,"direction":23},"Le brief : Pour le relancement de la basket SL 72 d'Adidas lors des JO de Paris 2024, Halloween Agency a orchestré une campagne 360° en collaboration avec Foot Locker. L'enjeu était de créer un storytelling puissant autour de la victoire via un dispositif phygital mêlant événementiel RP, street marketing et stratégie drive-to-store. La réussite de cette opération reposait sur un recrutement de brand ambassadeurs rigoureusement sélectionnés.",[68],{"start":36,"end":69,"type":70},10,"strong",{"type":20,"text":72,"spans":73,"direction":23},"\nNotre pôle staffing de personnel événementiel a déployé des équipes expertes pour piloter deux activations majeures au cœur de la capitale :\n",[74],{"start":75,"end":76,"type":70},12,46,{"type":78,"text":79,"spans":80,"direction":23},"list-item","Street Marketing et Drive-to-Store : Mobilisation de 12 ambassadeurs de marque et d'un chef d'équipe autour de la boutique de Châtelet. Leur mission : distribuer des bouquets de fleurs pour chaque achat et gérer les inscriptions au jeu concours.",[81,83,86],{"start":36,"end":82,"type":70},36,{"start":84,"end":85,"type":70},53,78,{"start":87,"end":88,"type":70},87,100,{"type":78,"text":90,"spans":91,"direction":23},"Événement RP et Influence : Gestion de l'accueil et de la logistique pour le Meet & Greet avec le rappeur et influenceur Theodort. Nos animateurs ont assuré la gestion des flux massifs et l'encadrement des ateliers de personnalisation.",[92,94],{"start":36,"end":93,"type":70},27,{"start":95,"end":96,"type":70},135,145,{"type":78,"text":98,"spans":99,"direction":23},"Encadrement Logistique : Pilotage par un régisseur dédié pour garantir une exécution sans faille sur 4 jours d'exploitation intensive.\n\n",[100],{"start":36,"end":101,"type":70},24,{"type":20,"text":103,"spans":104,"direction":23},"Résultats : Grâce à un staffing qualifié, l'opération a généré un trafic record en magasin et une visibilité accrue sur les réseaux sociaux. Nos équipes ont agi comme de véritables ambassadeurs de l'excellence, créant un lien émotionnel fort entre la marque et les consommateurs parisiens.",[105,107],{"start":36,"end":106,"type":70},11,{"start":108,"end":109,"type":70},23,40,"contenu_simple$6237b00e-b1e1-44cd-b364-055a672c329c","contenu_simple",{"variation":50,"version":51,"items":113,"primary":115,"id":130,"slice_type":131,"slice_label":6},[114],{},{"imageGauche":116,"imageDroite":122},{"dimensions":117,"alt":118,"copyright":6,"url":119,"id":120,"edit":121},{"width":31,"height":30},"Promoteur distribuant des cadeaux lors d'une opération de street marketing","https:\u002F\u002Fimages.prismic.io\u002Fhalloween-agency\u002FaUle8HNYClf9ok8b_24_07_27-128A9199-023.jpg?auto=format,compress","aUle8HNYClf9ok8b",{"x":36,"y":36,"zoom":37,"background":38},{"dimensions":123,"alt":126,"copyright":6,"url":127,"id":128,"edit":129},{"width":124,"height":125},2048,1365,"Ambassadeur de marque à Paris","https:\u002F\u002Fimages.prismic.io\u002Fhalloween-agency\u002FaUlfiHNYClf9ok8p_footlocker.jpeg?auto=format,compress","aUlfiHNYClf9ok8p",{"x":36,"y":36,"zoom":37,"background":38},"colonnes_images$487380e6-005c-4f30-bcbb-6c2205363c26","colonnes_images",{"variation":50,"version":51,"items":133,"primary":135,"id":150,"slice_type":131,"slice_label":6},[134],{},{"imageGauche":136,"imageDroite":142},{"dimensions":137,"alt":138,"copyright":6,"url":139,"id":140,"edit":141},{"width":124,"height":125},"Personnel ambassadeur de marque street marketing à Paris","https:\u002F\u002Fimages.prismic.io\u002Fhalloween-agency\u002FaUlfiXNYClf9ok8q_footlocker3.jpeg?auto=format,compress","aUlfiXNYClf9ok8q",{"x":36,"y":36,"zoom":37,"background":38},{"dimensions":143,"alt":146,"copyright":6,"url":147,"id":148,"edit":149},{"width":144,"height":145},676,773,"Animatrices commerciale lors d'une opération promotionnelle à Paris","https:\u002F\u002Fimages.prismic.io\u002Fhalloween-agency\u002FaUlfi3NYClf9ok8t_Captured%E2%80%99%C3%A9cran2025-11-05%C3%A020.33.44.png?auto=format,compress","aUlfi3NYClf9ok8t",{"x":36,"y":36,"zoom":37,"background":38},"colonnes_images$0e80c904-6136-4a8b-adda-a5c504ecff6c","Street marketing à Paris : staffing pour promotion de marque - Foot Locker","Découvrez notre expertise en street marketing pour Foot Locker Paris. Nos ambassadeurs de marque dynamisent vos lancements produits avec une approche immersive.",1780403610526]